Wallpaper at the Whitworth Gallery, 29 January – 9 October 2016
Richard and Guy Busby, progressive directors of the Lightbown Aspinall branch of the Wallpaper Manufacturers Ltd (WPM) launched their collections of 100 architects’ papers in 1952. Then following on from the Festival of Britain the Busbys began commissioning another architects’ range – Palladio – to decorate the new public and commercial buildings being built as part of post-war redevelopment; architects wanted larger scale patterns for these big interior spaces, very different from the domestic wallpaper market.
Helped by Roger Nicholson, who with his brother Robert had designed for the Festival of Britain, over 50 artists and designers – including both Nicholsons – were commissioned to produce designs for the first six books of Palladio collections. When Roger Nicholson became head of textiles at the Royal College of Art in 1958, several of his students gained Palladio commissions, notably Audrey Levy, whose designs Maze, Treescape, Universe and Pebble were on display in this exhibition. Garden and Aerial, two patterns by Roger Nicholson were also displayed, illustrating the eclectic range of contemporary styles; Garden, a rustic Edwardian quasi-typeface design, printed in 1950 (probably for John line’s Limited Edition, launched next year at the Festival of Britain) whilst Aerial appeared in the Palladio 5 collection in 1961, a larger scale abstracted aerial perspective evoking Peter Lanyon’s glider paintings of the same period.
The Busby’s decision to commission designs from artists and independent designers via Roger Nicholson’s contacts meant the Palladio range reflected contemporary art and design currents both home and abroad, and it’s worth recalling how this and other factors helped make these collections such a critical success, still recognised today.
The Council of Industrial Design’s recent initiative The Festival Pattern Group, and the exhibition Painting into Textiles at the ICA, London in 1953 (organised by the trade magazine The Ambassador, which promoted fine art as an inspiration to design), reflected fertile exchanges taking place across design disciplines, science and industry, the fine and applied arts, recalling the pre-war generation (Bawden, Marx, Ravillious and others) which had also worked happily across such divides.
In this respect the WPM was playing catch-up with the UK’s textile industry, where artists and designers had already been working with companies like Heal’s, Liberty’s and Whitehead, whilst the more enterprising like Eduardo Paolozzi and Shirley Craven were engaged in lower volume textile production themselves. In addition, the influx of emigré textile designers and manufacturers such as Jacqueline Groag, Tibor Reich, and the Aschers had brought further exposure to Modern Movement ideas, better established on the continent.
The introduction of screen printing after the war had a huge impact on surface design, allowing bigger and larger repeats for both textiles and wallpaper; and with cheaper set-up costs it also allowed for shorter runs, encouraging more speculative and avant-garde designs. Two exhibited papers Rockall by Edward Veevers and Audrey Levy’s Universe (both produced for Palladio 5) demonstrate how effectively designers exploited screen printing’s capacity to reproduce textures and graphic mark-making. Most wall-hung papers in the exhibition were displayed in vertical drops of 3 metres which showed the bigger patterns off well, for example Sunflower, designed by Pat Albeck for the larger scale Palladio collection Magnus 2 in 1961. Its repeat is over a metre long, and a smaller scale version is still produced by Sanderson.
Block and machine printed papers in the ‘Contemporary’ style produced during and after the Festival of Britain were also displayed, including Lucien Day’s Diabolo and Provence, probably the best known and most reproduced pattern of the era.
Several designs won awards, but the Palladio papers were not a commercial success. When WPM was taken over by Reed International in 1966 the collection was transferred from Lightbown Aspinall to Sanderson. Although 5 further Palladio ranges were produced, these were designed by anonymous (and less well-paid) in-house designers and aimed more profitably towards the domestic market.
Matthew Meadows December 2016
My knowledge and appreciation of this exhibition was greatly enhanced (retrospectively) by Christine Woods’ (ex-curator, wallpaper, the Whitworth Gallery) and Zöe Hendon’s (Head of Collections at the Museum of Domestic Design & Architecture). excellent and complementary presentations on the Palladio papers at the Wallpaper History Society’s recent AGM event.